SaaS
Cognivex
A B2B SaaS platform helping HR teams streamline employee onboarding and offboarding workflows.
Overview
Cognivex had a lead volume problem most businesses would envy — more inbound interest than their sales team could handle without things slipping. Response times had crept past 6 hours, and high-intent prospects were being treated identically to casual browsers.
The pipeline looked healthy on paper. Conversion told a different story. The issue wasn't the leads or the team — it was the absence of any intelligent system sitting between the two.
Challenges
Lead scoring was manual and inconsistently applied. There was no logic determining which rep received which lead — which meant senior reps spent time on weak enquiries while hot prospects waited in a shared inbox.
Every proposed fix required someone to do more manual work, which was exactly what they had no capacity for. They were aware of the problem. They just had no clear path to solving it without hiring.
