Marketing Agency
Synaptiq
A content-led digital marketing agency helping challenger brands grow their audience and pipeline.
Overview
Synaptiq manages live campaigns for 24 clients simultaneously. Every week, account managers spent 2–4 hours per client pulling platform data, building a branded report deck, and sending it manually — a cost that had grown invisibly until it was the agency's single largest operational overhead.
The work wasn't difficult. It was just entirely undifferentiated — the kind of task that consumes skilled people without producing anything a well-configured system couldn't handle.
Challenges
The complexity wasn't in the reporting — it was in the variation. Each client had different KPIs, benchmarks, and layout preferences. Every previous attempt at standardising had broken down at the edges, and the team had quietly concluded that manual was the only way to maintain quality.
When account managers were stretched, reports slipped by a day or two. Clients noticed. A consistent delay in a weekly deliverable had begun to quietly erode confidence in the agency's reliability.
